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HOW WE BRING YOUR PURPOSE TO LIFE

Designed With People,
Built for Purpose

We work with two kinds of people: small business owners and entrepreneurs building something new, and nonprofits and mission-driven organizations growing their impact. Pick the path that fits, or explore everything below.

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SmartStart Essentials

OUR SIGNATURE BRAND & WEB EXPERIENCE

SmartStart Essentials Suite

INVESTMENT: $3,600 or 3 payments of $1200

TIMEFRAME: 8 - 12 WEEKS

Built for emerging small business owners and entrepreneurs who need a strong, polished and cohesive brand foundation without a fully custom, ground-up engagement. It's a great fit if you're launching, rebranding on a budget, or need a strong foundation before investing in a larger project.

BRAND

Kick-off Call

Brand Questionnaire

Brand Strategy Session

Mood/Inspiration Board

Logo/Alternate Logo Design

Brand Color Palette

Font Selection

Curated Patterns

Custom Icon Set

WEBSITE

Website Questionnaire

Website Strategy Session

Wireframes/Mockups

5-page Website Design

Built on: Squarespace or  Wix

Lead Capture Setup

Responsive/Mobile Ready
Standard SEO Setup
Personalized training video

BRAND ASSETS

​Brand Style Guideline

Email Lead Capture Resource Brand Announcement Reel

Icon and Pattern Files
Logo Files in Multiple Formats

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Need a little more? We offer add-on services like e-commerce setup, brand copywriting, and booking or calendar integration, so your site does more than look good, it works for your business.​​

Who it's fit for:

You're launching a new business or organization and need a professional identity to start with

You're rebranding but don't need a full ground-up strategic overhaul

You have a clear enough sense of your business and audience to make brand decisions with guidance.

You're ready to invest in your foundation now, with room to grow into larger services later​.

You can commit to the project timeline and provide feedback within the agreed-upon windows

Who it's not fit for:

You're still defining your business concept or target audience from scratch

You need a fully custom, strategic brand overhaul with team/committee approvals

You're not able to commit time for a strategy session and timely feedback during the project

Your Part in the Process!

To keep your project on track and moving efficiently, we ask that clients:

Attend the scheduled brand strategy session prepared to discuss your business, audience, and goals

Share any existing brand materials, inspiration and website copy (unless adding copywriting services)

Share login credentials (Wix/Squarespace)

Provide timely feedback within the agreed-upon review windows, so momentum doesn't stall​

A COMPLETE BRAND PARTNERSHIP

Our Core Services

For mission-driven organizations, and for small businesses ready for a more comprehensive brand partnership.

Branding & Identity Development

Your brand identity is the foundation everything else is built on. We create brand identities based on brand strategy, and messaging frameworks that give your organization a clear, cohesive identity rooted in your mission, so every touchpoint your audience sees feels like it comes from the same place.

SERVICES INCLUDE:

  • Brand discovery & strategy 

  • Logo and visual identity system design

  • Brand style guidelines

  • Messaging framework and brand voice guidelines 

Our Process

3

DESIGN/DEVELOP

Now it's time for the fun! During this phase we create visual concepts  and/or develop your website and share them with you for feedback. 

2

DEFINE

During this phase, we identify your specific needs and goals and define your customized solutions. We also create a plan to accomplish this.

1

DISCOVER

We start every project learning about your business, vision, values, audience, competitors, pain points, achievements, and goals.

4

DELIVER

Once we land on a design solution you love, we make final adjustments, conduct quality assurance tests. You're ready for take off!  

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People Working
With People

We know design tools are changing fast, and generative AI can produce something in seconds. But your brand isn't something we generate. It's something we build with you, through real conversations, real listening, and real strategic thinking. That process is exactly why clients tell us the work feels transformative rather than just decorative. When your audience interacts with your brand, they're responding to the care and intention behind it, and that only comes from people who took the time to understand your story.

Still Not Sure Where to Start?

That's exactly what a discovery call is for. We'll talk through your goals and recommend the right starting point.

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